Work backwards from your costs and target margin to estimate the minimum selling price you need.
US preset selected. Verify your current category/account rate.
Required Price = Fixed Costs ÷ (1 − Percentage Fees − Target Margin)
This works when the entered platform, creator and payment fees scale as percentages of selling price. More complex market-specific fee bases should be checked with the dedicated US or UK calculator.
Compare up to 100 products with net profit, margin, break-even price, and target selling price. Works in Excel and can be imported into Google Sheets.
Your break-even price is the minimum selling price at which the entered revenue covers COGS, fulfilment and seller fees without leaving a meaningful profit. Pricing below that level means the modeled order loses money.
A break-even price protects you from an immediate modeled loss, but it does not create room for advertising, returns, samples, overhead or growth. The target-margin result lets you choose a desired net margin—such as 15%, 20% or 30%—and calculates the higher selling price needed to preserve it after your entered percentage fees.
The US preset starts with a 6% referral-fee assumption, matching the current baseline for most US categories. The UK preset starts with 9%, matching TikTok Shop UK's standard commission baseline. Both remain editable because category, seller, promotional and account-specific rules can differ.
If your percentage fees plus target margin reach 100% or more, no finite selling price can satisfy the target under this model. Lower the target margin or fee assumptions and recalculate.
Enter your product cost, fulfilment cost and seller fee percentages, then set Target Net Margin to 20%. The calculator solves for the minimum modeled selling price.
Only if you explicitly include expected advertising cost in your fixed costs. This version focuses on product, fulfilment and seller-fee economics, so ad spend should be modeled separately or added to fulfilment/fixed cost for planning.
Yes. Enter the creator affiliate commission percentage you expect to pay. Higher creator commissions raise both break-even and target-margin selling prices.
No. It is an estimate based on the numbers entered. Returns, discounts, taxes, ad costs, storage, refunds and other expenses can reduce actual profit.